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“Third-Party Data” refers to any data about a particular end-user or device collected from apps, websites, or offline properties not owned by you. “Tracking” refers to linking data collected from your app about a particular end-user or device, such as a user ID, device ID, or profile, with Third-Party Data for targeted advertising or advertising measurement purposes, or sharing data collected from your app about a particular end-user or device with a data broker. Tracking here also refers to sharing user or device information with companies like data brokers that sell user data to other entities.Īs Apple explained when the tool was released: For example, this stakeholder could be another company or website that uses the data for targeted advertising. Under data tracking, a developer needs to disclose whether it’s providing personal information or data collected from a user’s device to a third party.
For example, you can find the label for the Messages app on the Apple Support site. In addition, native apps that don’t have a place in the App Store also have privacy labels. Like a nutrition label on food packages, these labels are now required for developers who want to sell iOS, iPadOS, tvOS, watchOS, and macOS apps.įor a level playing field, Apple is also providing App Store privacy labels for its apps. On these labels, you can see the data the app developer hopes to collect and why. The introduction of the App Tracking Transparency tool arrived months after Apple introduced a similar feature: app privacy labels. Otherwise, you can toggle on/off the apps on the list. If you don’t want any apps to track you, you can toggle off All Apps to Request to Track and call it a day. On Apple TV, you’ll find the App Tracking Transparency tool by going into Settings > General > Privacy > Tracking.
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Your answer shouldn’t affect the app experience with full capabilities still available. There are two choices: Allow or Ask App Not to Track.
When you use an app for the first time, you will see a request to track your activity. You can also decide whether apps can share your location data with advertisers or other identifiers.īesides iPhone and iPad, the tool is also available for Apple TV users. The App Tracking Transparency tool gives you the option to block app developers from using your personal information for targeted ads in certain apps.
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How to Manage iPhone Ad Tracking to Block Personalized Ads If you want to stop ad tracking on your iPhone, here’s what you’ll need to do. Best of all, it’s only a one-step process. There’s a way to stop this ad tracking, however, at least on your mobile devices.īeginning with iOS 14.5, Apple added a new privacy tool to thwart these types of ads from happening. These types of ads are convenient, but they’re also highly intrusive.
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